Read every page type side by side
Open one view and see home, listing, detail and blog clicks, impressions and position side by side. No more guessing which kind of page gets the result.
Read Search Console by page type
A whole template can be sinking together — and Search Console has no field to even show it.
Search Console cannot tell a product page from a blog post. We label every URL by its role on your site: listing, detail, home and blog. The labels live inside your own warehouse, so every report compares page types, not single pages.
Type ClicksImpr.Avg. pos
Home
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Listing
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Detail
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Blog
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Illustration. Each page type carries its own clicks, impressions and average position, computed from your own URLs.
Open Search Console in another tab. Can you answer these right now?
- Are your detail pages or your listing pages losing ground right now?
- If every product page slipped together after a template change, would you see it — or would it hide across a thousand separate rows?
- Can you pull one line for "all listings" and one for "all detail pages" — or only one row per URL?
If you hesitated on any of these, the answer is already in your data — just not in a shape Search Console will show you.
Built for teams who own their data
- Northpeak
- Datawise
- Quantly
- Meridian
- Brightline
- Corewave
Why you can trust the data
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Read-only access
We only ever read your data. Nothing on your site or in Search Console is ever changed.
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Your warehouse
All data lives in your own Google Cloud project. It is never copied into a tool you do not control.
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Your rules
Grouping and classification are tailored to your site, and stay fully editable as it changes.
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Yours to keep
Leave and the tables stay. Export on your terms, with no rolling deletion window and no lock-in.
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Founder pedigree
Built by a team that has run analytics for high-traffic platforms, with a Google Product Expert among the founders.
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Built on Google’s stack
BigQuery storage and the full Search Console API, not a third-party scrape.
Reading Search Console one URL at a time hides the real problem
A redesign or template change doesn't break one URL — it moves a whole page type at once. But Search Console has no page-type field, so that pattern hides across a thousand separate rows.
You debug individual URLs while an entire role of page sinks together, unseen — the cause was structural, but the report only ever showed you symptoms.
Marketplace / E-commerce
Organic traffic is down 9% this month and I need a reason by Friday. But every one of my 40,000 product pages is its own row. I cannot even tell whether the listings or the detail pages slipped.
The real problem A whole template drifts together, but no single URL ever looks broken enough to flag. So the drop hides across thousands of rows.
Many clients, many structures
Every client has a different URL structure. Every monthly report means rebuilding the same regex filters by hand, then losing them the second I close the tab.
The real problem There is no saved, per-page-type view to report from. So the same grouping work repeats every cycle.
Publisher or content brand
I only care whether my articles are working. But they are lumped in with category pages, tag pages and the homepage. I cannot separate content performance from everything else.
The real problem An article is a page type, not a URL, and Search Console has no field to group by it.
Migrations and template changes
We shipped a new detail-page template across 8,000 URLs last month. I have checked maybe ten of them. I have no idea what it did to the page type as a whole.
The real problem A template change moves thousands of pages at once, but you can only eyeball a handful. The before and after for the whole type stays invisible.
How working with us works
A managed setup, scoped to your site. It is not a plan you configure yourself.
- 01
Discovery call
We look at your site structure and Search Console together, and agree on the page types that matter to you.
- 02
We build it in your BigQuery
We write your rules and classify your full history inside your own warehouse, read-only.
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It runs every day
New pages are classified automatically and every report stays current. Nothing for you to maintain.
A managed setup: you give read-only access, we run it, and your data stays in your own warehouse.
Your types come from your site
There is no universal list. The rules read each site’s structure, so a shop and a SaaS site end up with labels that fit them. They share little more than a home page.
- home
/ - product-listing
/category/running-shoes - product-detail
/product/air-zoom-pegasus - blog
/blog/how-to-clean-sneakers
- home
/ - feature
/services/reporting/ - solution
/use-cases/content-groups/ - pricing
/pricing
Example mappings. Your page types are written from your own site structure.
What you actually do with it
In the order you’ll use it, from the first read to the report your client opens.
Watch a page type’s trend, not a single URL
See a page type’s line move over time, so a slow slide shows up while you can still act on it.
New pages labelled automatically
Publish a page and it inherits the right type the first time it appears in Search Console. No re-tagging.
Rules you can see and tune
The rules are yours and fully editable. When your site changes, we re-run the classification across your whole history.
In every report, not one dashboard
Because the page type lives in your data layer, it joins Looker Studio, your BI and the digest email. It reaches everywhere your numbers already go.
The difference from doing it by hand
You can split pages with regex in Search Console, until the session ends. Here is what changes when the page type is managed in your warehouse instead.
By hand in Search Console
Manual, session-bound
- Telling templates apart
- By hand Search Console has no page-type field
- Insightlytics Every URL labelled by role
- How much data
- By hand Capped at 1,000 rows
- Insightlytics Every row, no cap
- History
- By hand Only the last 16 months
- Insightlytics No limit, kept as long as you need
- Saved across sessions
- By hand Rebuild the URL filter every time
- Insightlytics Defined once, always on
- Where the data lives
- By hand Inside the tool’s account
- Insightlytics Your own BigQuery warehouse
- New pages
- By hand Re-filter to include them
- Insightlytics Labelled automatically
- In your reporting
- By hand A view you rebuild by hand
- Insightlytics Joined into every report
Pricing
Priced to your site, not a plan you pick
No tiers to choose between. Pricing depends on your site's size and data. We scope it with you on a quick call, and your data is always yours.
Frequently asked questions
If something is still unclear, a discovery call clears it up fast.
We read your site’s URL structure and write rules that label each URL by its role: listings, detail pages, home, blog and any other template you have. Every URL is matched to a type inside your warehouse.