Read both groups side by side
Open one view and see Informational and Commercial clicks, impressions and position side by side. No more guessing which kind of page gets the result.
See whether Informational or Commercial pages perform better
Your traffic is up. You just can't say whether the pages that make money are the ones that grew.
Search Console shows you one URL at a time and forgets your grouping the moment you close the tab. We classify every page as Informational or Commercial inside your own BigQuery. So every report compares page types, not single pages.
Group ClicksImpr.Avg. pos
Informational
—
—
—
Commercial
—
—
—
Illustration. Each group carries its own clicks, impressions and average position, computed from your own pages.
Open Search Console in another tab. Can you answer these right now?
- Put your informational pages and your commercial pages side by side — clicks, impressions, position for each. Can you see both in one view?
- Last month's traffic moved. Was it the pages that sell, or the pages that inform — without checking URLs one by one?
- After a core update, can you point to whether your commercial pages or your guides took the hit — as two numbers, not a thousand rows?
If you hesitated on any of these, the answer is already in your data — just not in a shape Search Console will show you.
Built for teams who own their data
- Northpeak
- Datawise
- Quantly
- Meridian
- Brightline
- Corewave
Why you can trust the data
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Read-only access
We only ever read your data. Nothing on your site or in Search Console is ever changed.
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Your warehouse
All data lives in your own Google Cloud project. It is never copied into a tool you do not control.
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Your rules
Grouping and classification are tailored to your site, and stay fully editable as it changes.
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Yours to keep
Leave and the tables stay. Export on your terms, with no rolling deletion window and no lock-in.
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Founder pedigree
Built by a team that has run analytics for high-traffic platforms, with a Google Product Expert among the founders.
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Built on Google’s stack
BigQuery storage and the full Search Console API, not a third-party scrape.
You have said one of these, but could not point to which pages
A green dashboard hides a slow rot. The blog keeps inflating the total while your commercial pages quietly slide — and because both sit in one blended line, the slide never shows.
By the time it reaches revenue, two quarters of effort have gone to content that was never going to sell.
In-house, measured on traffic
The dashboard is all green and traffic is up, so everyone is happy. But when my boss asks if SEO is working, I cannot tell him whether the pages that make money are the ones growing, or whether the blog is just getting bigger.
The real problem Informational and commercial pages sit in one traffic line. So you cannot answer the question that matters: are the money pages moving?
Editorial / content marketing
We publish guides for months and the clicks do come. But at every review, the only answer I have to what the content is doing for the business is a click count. I cannot show whether it feeds the pages that sell.
The real problem There is no way to separate what content does from the commercial pages it supports. So editorial keeps looking like a cost, not a contributor.
Reporting to clients
I open the report and say traffic is up 30%. The client says: great, but what did that earn me? Every month I justify the retainer again on a number that says nothing about revenue.
The real problem The only metric to hand is a blended click total. So the report cannot show movement in the commercial pages the client is paying to grow.
Exec, owns the budget
A core update lands, someone says traffic is down 15%, and nobody can tell me whether the money pages or the surrounding content slipped. I cannot shift budget, or face the board, on a number that vague.
The real problem Without splitting commercial from informational, you cannot trace a drop to the pages that matter. So the response is guesswork, not a decision.
How working with us works
A managed setup, scoped to your site. It is not a plan you configure yourself.
- 01
Discovery call
We look at your site structure and Search Console together, and agree on the groups that matter to you.
- 02
We build it in your BigQuery
We write your rules and classify your full history inside your own warehouse, read-only.
- 03
It runs every day
New pages are classified automatically and every report stays current. Nothing for you to maintain.
A managed setup: you give read-only access, we run it, and your data stays in your own warehouse.
Every URL lands in a group, and every report reads by group
The rules turn a flat list of pages into two readable groups. The same split rolls up into your performance numbers.
Performance by content group
Example
Group Clicks Impressions Avg. position
Informational
— — — Commercial
— — —
Informational
content_group
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/blog/keyword-research -
/guides/site-audit
Commercial
content_group
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/pricing -
/product/reporting
Example mapping. Your rules are written from your own site structure, and the metric values come from your own Search Console data.
What you actually do with it
In the order you’ll use it, from the first read to the report your client opens.
Watch a group’s trend, not a single URL
See a content type’s line move over time, so a slow decline shows up while you can still act on it.
New pages classified automatically
Publish a page and it gets the right group the first time it appears in Search Console. No re-tagging.
Rules you can see and tune
The rules are yours and fully editable. When your site changes, we re-run the classification across your whole history.
In every report, not one dashboard
Because the group lives in your data layer, it joins Looker Studio, your BI and the digest email. It reaches everywhere your numbers already go.
The difference from doing it by hand
You can group pages with regex in Search Console, until the session ends. Here is what changes when the grouping is managed in your warehouse instead.
By hand in Search Console
Manual, session-bound
- Saved across sessions
- By hand Retype the regex every time
- Insightlytics Defined once, always on
- How much data
- By hand Capped at 1,000 rows
- Insightlytics Every row, no cap
- History
- By hand Only the last 16 months
- Insightlytics No limit, kept as long as you need
- Where the data lives
- By hand Inside the tool’s account
- Insightlytics Your own BigQuery warehouse
- New pages
- By hand Re-filter to include them
- Insightlytics Classified automatically
- In your reporting
- By hand A view you rebuild by hand
- Insightlytics Joined into every report
- Comparing page types
- By hand One filter at a time
- Insightlytics All groups, side by side
Pricing
Priced to your site, not a plan you pick
No tiers to choose between. Pricing depends on your site’s size and data. We scope it with you on a quick call, and your data is always yours.
Frequently asked questions
If something is still unclear, a discovery call clears it up fast.
We write classification rules from your site’s URL structure. For example, guide and blog paths become Informational, and product and pricing paths become Commercial. Every URL is matched to a group inside your warehouse.