Read the tail by length, side by side
Open one view and see each length band, from 1 to 2 words up to 7+ words. Each band shows clicks, impressions and position side by side, instead of one row at a time.
Read the whole query tail
Most of the searches that reach you are long, multi-word phrases — and Search Console can't group them by length at all.
Search Console’s interface caps exports at 1,000 rows and forgets after 16 months. So the long tail, where most of your queries actually live, never fits on the screen. We pull every query into your own warehouse and classify it by word count, so every report reads by length.
Length ClicksImpr.Avg. pos
1–2 words
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3–4 words
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5–6 words
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7+ words
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Illustration. Each length band carries its own clicks, impressions and average position, computed from your own queries.
Open Search Console in another tab. Can you answer these right now?
- What share of your searches are 5+ words long — the specific, conversational phrases where intent is clearest?
- Which wins more clicks right now — your short head terms or your long, multi-word phrases?
- As people search in longer, sentence-like phrases, is that part of your tail growing?
If you hesitated on any of these, the answer is already in your data — just not in a shape Search Console will show you.
Built for teams who own their data
- Northpeak
- Datawise
- Quantly
- Meridian
- Brightline
- Corewave
Why you can trust the data
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Read-only access
We only ever read your data. Nothing on your site or in Search Console is ever changed.
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Your warehouse
All data lives in your own Google Cloud project. It is never copied into a tool you do not control.
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Your rules
Grouping and classification are tailored to your site, and stay fully editable as it changes.
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Yours to keep
Leave and the tables stay. Export on your terms, with no rolling deletion window and no lock-in.
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Founder pedigree
Built by a team that has run analytics for high-traffic platforms, with a Google Product Expert among the founders.
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Built on Google’s stack
BigQuery storage and the full Search Console API, not a third-party scrape.
You have said one of these about a tail you cannot see
A handful of short head terms get all the attention — they're the rows that fit on screen. Meanwhile the thousands of long, specific, individually-tiny phrases that make up most of your search demand sit in a flat dump Search Console can't sort by length at all.
So you keep optimizing the few terms you can see and never read the tail — where most of your traffic, and the clearest intent, actually lives.
Hunting the next thing to write
I need my next 20 content ideas to come from what people actually type. But the export hands me the same thousand head terms I already rank for. The long, specific phrases I should be answering never show up.
The real problem The best content opportunities live in the tail. The 1,000-row cap shows you everything except them.
Chasing near-wins
I know there are hundreds of long-tail phrases sitting on page two, one tweak away from real traffic. But I cannot pull them out of a 1,000-row export, and they are scattered one query per row.
The real problem Striking-distance long-tail is your cheapest traffic. It is exactly what the interface keeps below the head terms.
Proving the work over time
I want to show a client their long-tail traffic is growing quarter over quarter. But Search Console forgets after 16 months, and there is no way to trend 5-word or 7+ word searches as a segment.
The real problem You cannot report a trend on data that expires. You cannot segment a tail the tool will not group for you.
Watching searches get longer
People type longer, more specific phrases now: five, eight or ten words. That is where AI-style search is heading. I can see it happening, but I cannot measure the long-phrase end of my tail as its own segment.
The real problem The fastest-growing part of the tail is the longest. Word count is the only way to read it as a group instead of one row at a time.
How working with us works
A managed setup, scoped to your site. It is not a plan you configure yourself.
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Discovery call
We look at your site and Search Console together, and agree on the long-tail segments that matter to you.
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We build it in your BigQuery
We pull your full query history and classify the tail by word count, inside your own warehouse, read-only.
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It runs every day
New queries are classified automatically and every report stays current. Nothing for you to maintain.
A managed setup: you give read-only access, we run it, and your data stays in your own warehouse.
Every query lands in the tail, sorted and tagged
The rules turn a flat list of search terms into a readable tail, grouped by word count. So you can read each length band as a group, the way your reports inherit it.
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export search console to bigquery5 words -
bigquery seo reporting tool4 words -
ga4 vs search console clicks5 words -
search console api pricing4 words
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export all search console queries to bigquery7 words -
best way to keep gsc data past 16 months9 words -
find striking distance keywords in search console7 words -
tool to export search console data to a warehouse9 words
Example classification. Your queries come from your own Search Console data.
What you actually do with the tail
In the order you will use it, from the first read of the tail to the report you share.
Watch the tail’s trend, not one query
See the longest, most specific end of your tail move over time, so a shift shows up while you can still act on it.
New queries classified automatically
A query you have never ranked for is labelled by word count the first time it appears in Search Console. There is no re-tagging.
Open a band to the queries inside
Click any length band to see the exact phrases behind the number, from the band summary down to the individual long-tail queries.
In every report, not one dashboard
Because the labels live in your data layer, they join Looker Studio, your BI and the digest email. They reach everywhere your numbers already go.
The difference from doing it by hand
You can chase long-tail queries with regex in Search Console, until the export cap and the session end. Here is what changes when the tail is managed in your warehouse instead.
By hand in Search Console
Manual, session-bound
- How much of the tail
- By hand Top 1,000 rows per export
- Insightlytics Every query, no row cap
- History
- By hand 16 months, then it is gone
- Insightlytics Kept as long as you need
- Word-count segments
- By hand Retype the regex each session
- Insightlytics Labelled once, always on
- Where the data lives
- By hand Inside Search Console’s UI
- Insightlytics Your own BigQuery warehouse
- New queries
- By hand Re-filter to include them
- Insightlytics Classified automatically
Pricing
Priced to your site, not a plan you pick
No tiers to choose between. Pricing depends on your site's size and data. We scope it with you on a quick call, and your data is always yours.
Frequently asked questions
If something is still unclear, a discovery call clears it up fast.
Long, specific phrases, usually three or more words. Each brings in little traffic, but together they make up most of your searches. We classify queries by word count so you can read the tail as a group instead of one row at a time.