Email Digests
The numbers reach the people who will never open a dashboard.
The report is live, filtered, up to date — and unvisited. Most stakeholders will never make a dashboard part of their morning, so the numbers have to travel to the reader. Daily, weekly or monthly, each digest reads your data models, computes the deltas and lands as a plain email. Numbers, not narratives.
How it works
A digest is a scheduled query with a comparison built in — and an email renderer that respects your readers’ time.
- 01
Configure
Which metrics, which cadence — daily, weekly or monthly — and which recipients. Per digest, not per account.
- 02
Query on schedule
Your data models are read each morning, each Monday, each month-start — always the modeled tables, never raw exports.
- 03
Compare
Daily against the same weekday before; weekly against the previous ISO week; monthly against last month and the same month last year.
- 04
Send
A plain, fast-loading email: numbers, deltas and a link into the dashboard for anyone who wants to dig.
What you control
A digest only gets read if it is the right length for the person receiving it. Three things are yours to decide — and some things this deliberately is not.
Which metrics appear
You choose what each digest carries and who receives it. A board summary and a channel owner’s daily are different emails, not the same one with more rows.
How often it arrives
Daily, weekly or monthly, on the cadence that matches how the recipient actually works. Different audiences can sit on different schedules off the same data models.
What counts as a change
The comparison window and the deltas shown are yours to set — week over week, same weekday last week, month to date. The email reports movement against a baseline you agreed to.
Where it stops
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No auto-generated commentary.
No “AI insights” paragraph, no machine-written narrative in front of your stakeholders. A digest carries numbers, deltas and links — interpretation stays human.
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It is not an alerting system.
Digests arrive on schedule, whether the news is good or bad. For out-of-range values the moment they happen, that’s Anomaly Detection.
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It is not a marketing email tool.
Recipients are your own team and stakeholders — no campaigns, no lists, nothing sent to your customers.
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It does not replace the dashboard.
Each digest links into one. The email is the summary; the drill-down lives where it belongs.
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It does not need — or get — write access.
Digest queries run read-only against the data models in your own warehouse. The email carries the numbers out to readers; the data itself never leaves your project.
What lands in people’s inboxes
Digests read data models, not raw exports — which is exactly why they can stay short. Each of these leans on a data model or a source you can read about.
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The Monday morning SEO summary
Last week’s clicks, impressions and position moves read by content group instead of URL by URL, so the email is short enough that someone finishes it.
Content Groups -
Where new demand showed up
Queries that started picking up impressions for the first time, surfaced weekly — the ones a rank-tracking report never shows, because they were never on the list.
New Queries -
Yesterday’s spend and what it bought
Cost, clicks and conversions from the ad platforms next to the revenue they drove, in an inbox before the first meeting of the day.
Google Ads -
Brand versus everything else
Branded and non-branded performance as two separate lines, so a flat topline cannot hide one of them collapsing while the other carries it.
Brand vs Non-brand Queries
What lands in your inbox
The three cadences answer three different questions: what changed yesterday, how the week went, and where the month stands against last year.
From Insightlytics Digests
Subject Daily digest — Thu 16 Jul
Top movers
From Insightlytics Digests
Subject Weekly digest — Week 29
By channel
From Insightlytics Digests
Subject Monthly digest — June 2026
Twelve months
Put the numbers where they’ll actually be read.
Free discovery call · Leave with a cadence and recipient plan